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Digital billboards & digital ads...flexible & affordable
Jumpstart your imagination and blast the doors off your marketing campaign!
A new era of advertising is emerging. Digital billboards display static messages that resemble standard printed billboards when viewed, but also allow advertisers to change messages throughout the course of a day. Turnaround for brand new designs is only 24 hours and there are no production costs! So the creative possibilities are limitless.
Six advertisers rotate continuously, each one having six seconds to display a static image. Images can be scheduled to run at certain times of the day, on particular days of the week or even on specific boards in other locations.
The colors are vibrant, the images are crystal-clear and every few seconds a new design is displayed, keeping your audience engaged. The Digital Outdoor program is the perfect medium for the forward-thinking advertiser. Reach out to thousands of people every day, and do it with style and class.
Features & Benefits
- High frequency - Over a 24 hour period, your message can be broadcast up to thousands of times on our networks.
- Last minute copy changes - Adapt to the market and achieve marketing objectives quickly.
- No production costs - Makes budgeting easier. Ability to react to what works. Eliminates time and printing costs.
- Flexibility - Start a dialogue, create anticipation, customize programs, and build ongoing relationships with the consumer.
- High traffic locations - Optimize distribution, circulation, and visibility quickly.
Latest technology - Newest display technology offers the best color definition and image quality - day and night.
- Affordable - Rates as low as $78 a day… simply the most cost effective advertising in Albany - Period.
Digital Design Specs
 Download the Digital Spec Sheet.
File Format: JPEG
Resolution: 72 dpi
Color Format: RGB
Size: 888 pixels wide x 240 pixels high
Display Size: 48’ wide x 14’ high
Digital Design Quick Tips:
- Content should be simple, bold, legible, and brief.
- Remember the product user must be able to see the artwork, scan for details, and make an assessment of the data.
- Select typefaces with ease of readability in mind. Large, bold fonts make it easier for your audience to read and comprehend text from different viewing distances. In addition, text using all capital letters is hard to read. Use text made up of both upper and lower case letters.
- Do not overwhelm them with visual clutter. To enhance readability and comprehension, use a limited amount of text. As a general rule, use no more than ten words total, including logos and tag lines.
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